International Standard
ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO 20252:2019
Edición 3
2019-02
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International Standard
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Publicado (Edición 3, 2019)

ISO 20252:2019

Formato
Idioma
CHF 194
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Resumen

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

Informaciones generales

  • Estado
     : Publicado
    Fecha de publicación
     : 2019-02
    Etapa
    : Norma Internacional para revisar [90.92]
  • Edición
     : 3
    Número de páginas
     : 66
  • Comité Técnico :
    ISO/TC 225
  • RSS actualizaciones

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