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Virtual event
13 – 26 octobre 2020  Manifestation terminée

As part of the launching of the ISO publication on national standardization strategies (NSS) and its translations into French and Spanish, ISO is inviting all interested members and stakeholders to join one of the following webinars provided to different regions in different languages on “why a national standardization strategy matters”. In this webinar, you will hear from experts the importance for a national standardization body (NSB) of having an NSS, what it requires and its benefits.





The webinar is for CEOs and head of standardization of ISO members. The webinar is also open to NSB staff, NSB board members, NSS task force members and other NSB stakeholders.

  • When

  • Where

    Virtual meeting

  • Language

    English, Spanish and French

Indispensable pour quiconque est impliqué dans la réalisation des priorités stratégiques nationales soutenues par les normes nationales et internationales, cette publication présente la méthodologie ISO pour l’élaboration d’une stratégie nationale de normalisation.


Date Time Region Speakers
14 October

14:00 - 15:30

Arab (English)

Daniel Massó (UNE)
Patrick Micheli and Nesreen Al-Khammash (ISO)

20 October    

16:00 - 17:30

South, Central America and Caribbean (Spanish)

Daniel Massó
Patrick Micheli

22 October

15:00 - 16:30 Africa (French)

Nicolas Birouste
Patrick Micheli

23 October    

10:00 - 11:30

Central Asia and Eastern Europe (English) Daniel Massó
Patrick Micheli 

27 October    

09:00 - 10:30

East, South-East and South Asia (English) Daniel Massó
Patrick Micheli and Adrian Goh (ISO) 

28 October    

16:00 - 17:30

Caribbean (English) Daniel Massó
Patrick Micheli 

29 October

10:00 - 11:30

Africa (English)


Timing Subject WHO

15 minutes

Welcome and introductions


1-1:15 hour

National Experience – prevention and response to COVID in tourism

15 minutes

1. Spanish Tourism Quality Institute (ICTE)

  • Identified need for protocols during COVID
  • How they conducted consultations (tips for NSBs)
  • Collaboration with UNE on specifications
Maricruz Cádiz
Technical Director

15 minutes

2.  Turismo de Portugal

  • Digital platform for clean and safe procedures
  • Associated label
Leonor Picao
Coordinating Director, Offer Valuation Department

15 minutes

3.  ISO/TC 228/Working Group 13, Sustainable tourism

  • How to conduct safe and responsible recovery
  • Guidelines published
Alexandre Garrido
Convenor, 3. ISO/TC 228/Working Group 13, Sustainable tourism
15 minutes

4.  World Tourism Organization

  • Guidelines for governments and private sectors
Sandra Carvao
Chief, Market Intelligence and Competitiveness World Tourism Organization (UNWTO)
15 minutes

5.  International Chamber of Commerce

  • ICC's policy work for the tourism industry
  • Rebooting the sector using digital platforms
Gabriel Petrus
Deputy Director, Global Partnerships & Development, International Chamber of Commerce (ICC)
30 minutes

Need for international standards

  • A gap – what’s missing from current available international standards?
  • Developing a Technical Specification in a timeframe to meet the need
Natalia Ortiz de Zarate
Committee Manager, ISO/TC 228, Tourism and related services
15 minutes Q&A ISO

Daniel Massó currently works as Head of Knowledge and Education in the Spanish Association for Standardization (UNE). 

After a couple of years in Finland and Spain working as a researcher and consultant in the environmental and energy field, in 2001 he joined the Spanish Association for Standardization, initially as a standardization technician and since 2003 as head of service in different areas. He is currently responsible for the educational strategy on standardization and for the management and implementation of courses in this area, also developing new products and services linked to standardization. Additionally, he acts as secretary and as a support technician in various European (CEN) and international (ISO) standardization committees. He has also participated as an expert in various international cooperation projects, especially in Latin America and has been involved in some R & D & I projects.

Mr. Massó is a Senior Forestry Engineer from the Polytechnic University of Madrid and is currently resuming his doctoral studies.

Daniel Massó
Daniel Massó
Head of Knowledge and Education
Spanish Association for Standardization

Patrick Micheli joined the ISO CS and the Capacity building unit 2 years ago, where he took over the national standardization strategies programme.

Before ISO, Patrick has been working in capacity building and technical assistance units for different United Nations organizations in Geneva and in Benin.

Patrick Micheli
Patrick Micheli
Project Manager, Capacity Building

 Nesreen Al-Khammash is a Programme Manager at the ISO capacity building unit. Nesreen holds a BSc Chemical Engineering degree from the prestigious Jordan University of Science and Technology (JUST). 

She is an experienced international development manager with experience working in over 30 countries around the world. In addition, she is a strong advocate for national quality infrastructure and conformity assessment, with sound knowledge of the WTO-TBT Agreement and Good Standardization Practices.

Before joining ISO, she worked for the industry sector in Jordan, the Jordan Standards and Metrology Organization (JSMO) as well as a senior expert in some funded technical assistance projects that aimed to strengthen the standardization systems of the national standards bodies to support the achievement of many of the UN Sustainable Development Goals (SDGs) as well as to facilitate access to global markets.

Adrian Goh oversees the ISO Asia Regional Engagement Initiative Asia Office, which supports 27 members in the Asia Pacific region.  He had been involved in a number of regional standardization meetings to support regional harmonization initiatives and capacity building initiatives such as the national standardization strategies workshop.

Adrian has been actively involved in international and regional standardization activities for more than 15 years - both in his current role as Asia Regional Engagement Director and past experiences as Co-Chair of PASC Working Group on Capacity Building and Trade Facilitation and Co-Chair of ASEAN Working Group on Harmonisation of Standards and Mutual Recognition Arrangements.

Adrian Goh
Adrian Goh
Director, Asia Regional Engagement