International Standard
ISO 20671-1:2021
Brand evaluation — Part 1: Principles and fundamentals
Reference number
ISO 20671-1:2021
Edition 1
2021-11
International Standard
Read sample
ISO 20671-1:2021
81739
Published (Edition 1, 2021)

ISO 20671-1:2021

ISO 20671-1:2021
81739
Language
Format
CHF 63
Convert Swiss francs (CHF) to your currency

Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

General information

  •  : Published
     : 2021-11
    : International Standard published [60.60]
  •  : 1
     : 12
  • ISO/TC 289
    03.140 
  • RSS updates

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