International Standard
ISO 20671-1:2021
Brand evaluation — Part 1: Principles and fundamentals
Reference number
ISO 20671-1:2021
Edition 1
2021-11
© ISO 2024
International Standard
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Published (Edition 1, 2021)

ISO 20671-1:2021

Format
Language
CHF 63
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Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

General information

  • Status
     : Published
    Publication date
     : 2021-11
    Stage
    : International Standard published [60.60]
  • Edition
     : 1
    Number of pages
     : 12
  • Technical Committee :
    ISO/TC 289
    ICS :
    03.140 
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