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ISO/AWI 20252
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO/AWI 20252
ISO/AWI 20252
Edition 4
© ISO 2024
New project
Abstract
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
General information
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Status: Under developmentStage: New project approved [10.99]
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Edition: 4
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Technical Committee :ISO/TC 225
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Life cycle
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Previously
PublishedISO 20252:2019
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Now